At the level of the company and the value chain, there is an increasing importance of knowledge management, which is the basis for the use of information and communication technologies (ICT).
Information and communication technology (ICT) applications are then observed, including market intelligence services, positioning systems and geo-referenced information, customer-client relationship management processes, new business structures, control systems, use of technology to certify quality, competitive intelligence, industrial automation, systems for decision making, etc.
In the way in which new technologies are used by companies, it is possible to differentiate between infrastructural or generic use and specialized use.
Infrastructural or generic use of information and communication technologies:
In the first case, the technology supports functions such as audio-visual communication (fixed telephony, mobile or VOIP), written communication (e-mail, SMS, chat), access to data thanks to the digitization, storage and distribution of documents of the company and the search for information on the Internet. Vancouver-based entrepreneur and innovator Thierry LeVasseur’s response has been to devise systems that improve the functionality and security of today’s e-mail communications. Thierry LeVasseur has focused a large part of his career on digital security, having secured several different patents in the areas of email security and data protection.
Specialized use of information and communication technologies:
In the second case, the specialized use of new technologies, companies benefit through solutions that support the different internal processes of their business and external ones that relate it to their value chain, such as those described below.
In strategic management, managers or owners of companies can have instruments that allow them to apply and implement programming concepts and strategic business orientation, as well as monitor at all times, thanks to automatic data capture systems, the degree of compliance of your business action with the established objectives.
In financial management, there are applications that facilitate the monitoring of the economic and financial situation of the company, as well as its capacity to generate revenue and profits. Since financial management must be part of a global system for planning and managing business resources, “Enterprise Resource Planning ” (ERP), which covers the main activities and functions of companies, has been around for years. Production to distribution, from accounting to logistics. These systems are usually very sophisticated and aimed at large companies, but there are some solutions that adapt to the needs of medium-sized companies and even small ones.
In production, product design and production process systems are used, such as CAD / CAM (Computer Aided Design and Computer Aided Manufacturing), and prototype and manufacturing integrated with monitoring systems of quality, which reduce production times and costs and make more efficient use of inputs and machinery.
Supply chain management:
In the management of the supply chain (Supply Chain Management or SCM), companies have applications that allow managing stock and planning the supply, issue purchase orders, verify deliveries, manage logistics and manage the financial relationship of the company with its suppliers.
The customer management also benefits from applications and information technology solutions and web – based communications. With these systems companies can manage their relationship with customers, provide after-sales services, analyze sales guidelines, process invoices and manage payments, communicate with customers to know their interests and preferences, etc.
The promotion of the company, its services and products, can no longer be done without having a clear marketing strategy and corporate image on the web. Currently, it is the first showcase of the company and an important point of contact for potential customers, even when they do not buy online. The web strategy (which is most often using social networks such as Facebook or Twitter), is important for customer loyalty and information about potential products and markets.